拉码获墨西哥AMPROFEC认证，深度参与CONAM 2026

2026年1月29日，AMPROFEC（墨西哥展览、博览会、会议和大会专业人士协会）的年会CONAM 2026在墨西哥城圆满收官。这场为期三天的年度盛会汇聚了墨西哥全国会展行业的核心专家、头部主办方、展馆运营方及政府机构代表，围绕 “会展行业数字化转型”“国际化合作升级” 两大主题展开深度研讨。

MEXICO CITY – January 29, 2026
– The 2026 CONAM Annual Conference, organized by AMPROFEC (the Mexican Association of Professionals in Exhibitions, Fairs, Conventions, and Congresses), came to a successful close today in Mexico City. The three-day event brought together leading experts, top organizers, venue operators, and government representatives from across Mexico’s exhibition and convention industry. Under the central themes of "Digital Transformation in the Exhibition Industry" and "Upgrading International Cooperation," participants engaged in in-depth discussions on the future of the sector.

AMPROFEC 亚洲 / 中国代表符杰（拉码会展创始人）携拉码墨西哥团队全程深度参与了这场墨西哥会展行业的年度盛会，收获满满。

Jack Fu, AMPROFEC Representative for Asia / China and founder of LAMA EVENTOS, together with his LAMA Mexico team, actively participated in this annual event of Mexico's exhibition and convention industry, gaining valuable insights and achievements.

核心洞察

Core Insight

墨西哥会展行业发展势头强劲，展会规模、题材布局及行业覆盖度均呈稳步向好态势。

The exhibition and convention industry in Mexico is experiencing strong growth, with steady improvements in event scale, thematic diversification, and industry coverage.

行业数字化建设走在前沿，AI技术与数据化应用成熟，落地水平超前。

The industry is at the forefront of digitalization, with mature AI and data application capabilities, and a level of implementation that is ahead of its time.

国际优质主办方加速布局，墨西哥会展行业的国际化专业属性持续凸显。
Top-tier international organizers are accelerating their presence, as the international professional attributes of Mexico's MICE industry continue to stand out.

墨西哥年均举办展会超200场，中国企业参与率尚不足50%，市场潜力与空白显著。

Mexico hosts over 200 exhibitions annually, yet the participation rate of Chinese enterprises remains below 50%, highlighting significant market potential and clear gaps.

墨西哥会展市场是中国企业布局拉美、开拓海外业务的优质核心平台。

The Mexican exhibition market serves as a premier core platform for Chinese enterprises to expand into Latin America and grow their overseas business.

AMPROFEC 官方认证拉码会展

LAMA EVENTOS Officially Certified by AMPROFEC

自加入AMPROFEC以来，符杰先生及其拉码公司团队积极促进中国与墨西哥紧密合作。2025年12月29日，AMPROFEC正式宣布，任命符杰先生为AMPROFEC在亚洲 / 中国的代表。

Since joining AMPROFEC, Mr. Fu and his team at LAMA EVENTOS have been actively promoting close cooperation between China and Mexico. On December 29, 2025, AMPROFEC officially announced the appointment of Mr. Fu Jie as its representative in Asia/China.

未来，拉码会展将持续关注墨西哥会展行业新风向，为中国企业提供从展会对接、资源整合到落地执行的全链条服务，助力中国企业高效掘金墨西哥及拉美市场！

Going forward, LAMA EVENTOS will continue to monitor new trends in the Mexican MICE industry, providing Chinese enterprises with full-chain services ranging from exhibition matchmaking and resource integration to on-the-ground execution, helping them efficiently tap into the opportunities in Mexico and the broader Latin American market.